The Power of One-To-One Marketing

The success of your marketing campaign can be enhanced by VDP which enables “mass customization” of multiple documents as opposed to “mass production” of a single document.

Instead of mass-producing a “static” document that delivers 1 message to 10,000 customers, VDP can be used to generate 10,000 unique documents with customized messages for 10,000 people. This can only be accomplished via digital printing.

The example to the right demonstrates how a poster can be customized for each recipient by simply using a first name. Imagine changing colors, graphics, and fonts for each customer. That's powerful marketing!

Personalize Your Campaigns With Customer Data

Many companies keep some sort of database with their current customer information. This information provides a great opportunity to target promotions for specific customer buying patterns based on "actual" data; how do you show your customers that you know what they want or need?

If your travel agent were to know you only enjoyed vacationing in Europe, would it be an effective use of their time and money trying to sell you a trip to Orlando? This is a common sales problem which can be solved with the use with 1-to-1 marketing principals - it's all in the data and how you use it.

Data is now collected about customers almost everywhere by census bureaus, internet cookies, the government, and even the local grocery store. As a result, tracking results about purchases and habits get sold to data collection/resale agencies.

Largely, this is not a bad thing, in fact it can be a good thing. How else do think you get those coupons during the holidays for 20% off at your favorite clothing store? As a business, that can be a valuable approach when you need to target specific demographics to sell your products and services.

Combining this data with our software gives you the ability to start marketing your products and services to your customers in new and effective ways. Although this highly effective approach has been available in brochures, leaflets etc... it is a relatively new and "untapped" phenomenon in the large-format industry. We are one of the few that offer this service in this area, and currently (as far as we know) the only one offering it in a web-based enterprise level solution!