Print on Demand With Short Specialized Runs

Printworm uses the concept of Print on Demand (POD) to print specialized promotional posters in small quantities as requested, or one at a time.

Printing is done from a computer rather than the traditional offset printing process. POD is also environmentally sound because it eliminates unused media (often hundreds of thousands) which are destroyed annually. Marketing divisions no longer need to maintain large physical inventories which translate into significant cost savings.

Equally important, since everything is based on digital templates, reaction to changes in the market are easy to accomodate with new and improved promotions.

Shorten The Design Process

The design/print process, from inception of a new promotional concept to a final digital file (print ready), can be a long and tedious one. This process must involve interaction between the marketing team with the promotional idea, and design group who needs to turn it into something visually appealing. In large corporations, this often requires legal and executive acceptance before ever going to print! This design workflow involves a large number of resources and time, which effects the "Return on Investment" (ROI) for every marketing campaign.

Predesigned templates enable marketing divisions to create their own promotions without having to rely on a design group. In fact, they don't even need a design group at all.

The ability to see the concept beforehand (instead of having to invent it) is an overlooked advantage. This is why designers always ask customers for samples, competitor links, and other ideas before starting a project. Template-based printing helps you to choose the right template for your promotion immediately!

Our software dramatically reduces the amount of design/print time, resulting in potentially huge savings over time. Other unexpected hurdles, such as legal/business issues, are reduced because the templates are pre-approved before the promotion even begins!

Reducing Preflight Print Effort

One of the largest costs a printer incurs, aside from actual materials, is the amount of time required to correct a file. Examples include: missing/licensing of fonts and insufficient quality of images for the desired output size. These types of problems result in jobs exponentially increasing in cost for the consumer, and reduced margins (sometimes at losses) to the print provider. Improper digital file preparation costs money, time, and lost marketing opportunities.

The use of templates dramatically reduces the amount of pre-flight work handled by the print provider. Our templates are specifically designed by graphics professionals who are experienced in large format printing. Templates are also predictable in that they have been printed many times before, eliminating issues with image resolution, sizing, fonts, bleeds, etc...

"Predictability" in the printing world is desired by all since it directly translates to better results and lower costs. The final output of every job is a PDF format with all required high resolution images and fonts embedded. This means the file can be printed accurately by any print provider regardless of equipment or technology. This provides you with many more options when selecting the right provider for your business.

Decisions on who you choose to do the print (you can even do it yourself) can now be based on factors such as price, turn-around, location, or quality, rather than ability of the printer to correct incorrect files.